Here’s what secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but...read more
Show your potential customer why your proposal is worth the hassle! KNOW YOUR CLIENT Why do I think it is extremely important to Know Your Client (KYC)? Not only do you need to know and understand your client in order to be able to market to them (and I really do...read more
In this day of advanced technology even people who think they are technically challenged can log onto a computer and do a little research. Consumers may not always purchase online, but most people will check for reviews before buying a product or service. Your...read more
Recently a friend asked what I do to help my clients who are considering starting their own business. This is what I told her. So you want to start your own business, but you don't know what you want to do. All you really know is that you are done working for "the...read more
When you started your business did you consider creating a 'personal' brand? If your business is about selling dog toys, or perhaps you own a multi-person service business, you likely have a catchy or memorable name for your business. For example,...read more
When people are expecting company, they give their house an 'extra' cleaning. They make sure that the living room and kitchen, bathroom and front entrance look ‘perfect’. They want the first impression to be welcoming and they want their guests to see the...read more
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