You Are Your Brand

Here’s what secret successful marketers know: customers don’t buy a product. They buy you. 

Your personality.

Your experience.

The unique qualities only you possess. 

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways. 

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak. 

Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. Ash Ambirge over at www.TheMiddleFingerProject.org makes no apologies for her use of offensive words, and her fans love her for it. And those that don’t? Well, as she says right on her home page, her site and services are “not for humourless bores.” 

Snarkiness and foul language is not the only way to go, though. Carrie Wilkerson has built her brand almost entirely on her ability to be kind and generous. She always has a nice word, never appears defeated or overwhelmed, and is an inspiration to her fans and clients. 

While very different in their approach, these two women have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it. 

Your Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. 

Melissa Ingold tells of being a struggling single mother, and of creating an online business rather than simply choosing to work one dead-end job after another. Her success is an inspiration to her audience, and is a huge part of her branding. 

Kelly McCausey speaks often of how she got started online when she was looking for a way to earn just a few extra dollars every month to keep the lights on. Creating graphics at $5 each quickly turned into a full-time online career. 

Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.

Know Your Ideal Client!

Show your potential customer why your proposal is worth the hassle!

KNOW YOUR CLIENT

Why do I think it is extremely important to Know Your Client (KYC)?

Not only do you need to know and understand your client in order to be able to market to them (and I really do think this is very important), but you also need to understand who they are, how they think and what they need.

Know their objections and have answers for every question and concern!

Most business owners will automatically throw up objection to a new proposal.  In some cases it is just a reflex.  They’ll say no before they say yes.  In other cases, they are simply testing you.  In any case, you need to be prepared explain, in detail, what you can do for their business.  Tell them why they need you.. and how you are the right person to work with.

How can you do that if you don’t know who they are and what their business mission is.  Do some research – do your homework!

“Put yourself in your client’s place”.

RESEARCH

Get to know the person who runs the business you would like to work with.  Who is that person, or group of people?  Besides learning what they sell, coach, offer…  find out what their core values are.   Google is your best friend.  Do some digging!

MARKETING

The most successful businesses understand their client’s mentality.  How do you do this?

The key here is knowing your client, inside and out.  Do Your Research!

Zero in on your target audience and your marketing will become very clear and then it will suddenly become easy to do!

Learn everything you can about them; what makes them tick, their pain points, how they measure their success.

Whether it’s simply knowing what colours appeal to them, or knowing what ‘turns them off’, you will make your life easier if you can figure this stuff out before you put it out there.

CONSISTENCY IS KEY IN MARKETING.

For example,  it’s important to be consistent with the language you use on your website, in social media and in all your marketing.

You need to decide what you are going to sound like in all your communication.  Knowing your client will help you to discover your voice.

For example, if  he or she is an older professional, you might be less inclined to use a lot of slang terms or even a few curse words.  That being said, if you are talking to a hip young audience who aren’t offended by the occasional curse word, then you should consider speaking like they do.

Now that I’ve said that, I believe it’s important to sound like yourself.  If you are the ‘rockstar chic’ type, then is your ideal client going to be an serious, middle-aged business man?  Not likely.   So, why would you go after this client?

Knowing who you are before you figure out who your ideal client is and you’ll come to your ‘sweet spot’.  Where yin meets yang.  Where you are going come together with the person you can help the most!

Do you know who your ideal client is?
Before you should do anything with your business, take that pre-branding journey of discovery.

 

Jen

Page The Process

WHAT ARE YOU CREATING?

 

Branding starts from the inside-out.

The most common mistake most people make when they are starting out is focusing on finding a logo designer and then a website.

There is so much more to your brand than just ‘what it looks like’. 

You need to know Your ‘Why’ and your ideal client‘s ‘What’ before you can start.

I work with clients to help them dig deep and discover why they’ve decided create their business, what really drives their passion and I help them fine-tune in order to discover who their ‘Ideal Client’ is. 

Once we’ve created that ideal customer Avatar, developed a memorable brand story and once the foundation is built, we set to work on making the visual aspect worthy and make it look beautiful! 

Learn More

If you have any questions, get in touch by filling out the contact form below…

We will be sure to respond shortly.  Thank you for reaching out to us.

Are you tired of trying to ‘figure it all out’?  Are you overwhelmed with too many ‘specialists’ giving you conflicting suggestions?

Do you need someone who will listen, someone who is not only intuitive and creative, but also communicates and cares?

Nothing makes me happier than to have a client feel as though they’ve broken through a barrier with my help.

From concept to creation… brainstorming to the big reveal, I’m with you all the way.  Whether you are starting from scratch or just need a fantastic new logo you love, I’m in 100%, and my unique skill set and creative background allow me to think outside the box and find solutions that are tailored to your specific needs.

“Experience… she has a lot!”  I spent over 25 years working with large companies and small.  From the Federal Government to managing a commuter airline… from property management to insurance and investment services… with cosmetician thrown in the mix.  I worked in the capacity of administrative assistant, customer service, ticket agent & station manager, to rental agent, financial centre administrator, to life insurance sales to office manager and makeup artist.

I enjoyed at least some aspect of each ‘job’, but I never felt completely fulfilled until I took the leap to becoming a business owner myself  in 2011 and now I can honestly say I wouldn’t change a thing (except maybe doing it a decade or two sooner).

Growing up I was never without a box of colouring pencils or a tin of paint.  I was always drawing, painting, molding… creating something.  It is no surprise that I love what I do!

If you would like to work with a creative collaborator who really listens to what you need, is effective, efficient, resourceful and has knack for understanding what you want (and need) and will make your life easier, just send me a message and let’s see what we can do together!

If you would like to learn more about working with me let’s schedule a free consultation today.

Sharing Testimonials

In this day of advanced technology even people who think they are technically challenged can log onto a computer and do a little research.  Consumers may not always purchase online, but most people will check for reviews before buying a product or service.

Your client’s testimonials are reviews for your business and just like most consumers, most people will glance at, if not read through your testimonials.  Grateful and satisfied client reviews are seen as social proof that you not only exist but if well-written, then can help ‘seal the deal’ for potential clients who are not quite sure if you will be the perfect coach or the best web designer for them. 

It’s not enough for them to tell everyone that you are a great listener, or that your graphic work is beautiful. 

 

You’ll want them to share why they came to you, what problem you solved and how you did it. Then, of course, how grateful they are for the results you afforded them.

I suggest when asking your clients for a testimonial you send them a form that helps them ‘fill in the blanks’.  It doesn’t have to be complicated.

I basically ask my clients why they came to me, what I did for them, how I helped them and why they’d recommend me or why they’d choose to work with me again.  I always ask permission to share (and give them options on what personal and business information they’d like to share) and I thank them for their review.

 

I’ve never had a client refuse to give me their feedback and comments. 

The easiest way for people to give you a testimonial is in writing, but that’s not the only way!  Why not ask them, if they are comfortable, to send you a quick video review.  They can use your from questions as a guideline, and you can embed the video on the testimonial page of your website. 

Give it a try next time you are asking your latest satisfied customer.

If you’d like to see what my form looks like, you can see it right here:  https://www.bohemianbranding.com/testimonial-form/

If you have any questions I am happy to answer so fill out the contact form and I’ll get back to you.

What To Do When You Don’t Know Where To Start – The Brain Dump

Recently a friend asked what I do to help my clients who are considering starting their own business.  This is what I told her.

So you want to start your own business, but you don’t know what you want to do.  All you really know is that you are done working for “the man” but you don’t know where to begin…

Start with a Brain Dump! It’s my go to exercise for de-cluttering thoughts, organizing my many ideas, and regaining clarity in order to re-focus.

The Brain-Dump:

Grab a few pieces of paper. Yes, you read it right… paper and pencil or a pen. Lined or blank…  just sneak a few sheets from the nearest printer ;-).  There is something quite different about the connection you make to your thoughts when you are actually writing by hand.  It stimulates the brain and helps with creativity and clarity.

Start with making 3 columns. Give each one a header. In the case of our first question, for example… let’s use the following:

 

Column 1 – Things I really hate doing.

 

Column 2 – Things I may not love, but I am very good at.

 

Column 3 – Things I Love to Do!!

 

Now, go to a quiet place or put on your headphones to block the outside world off for a bit… quiet your mind.

I always suggest starting with the things you hate, because these often the things we focus on. Time to let those go.  They say writing them down is a way of releasing them.  For example, I hate math… so for me, that and anything mathematically related, would automatically go in to the first column.

Give it a little time, and before you know it, you’ll be writing away. You don’t need to write sentences, just a word or two.  You can be specific if you like.

You might also find that you begin to move things… cross them off and put them under a different column. You might even start to break things down… micro-sort your thoughts. Whatever it takes, just go for it. There are no right or wrong ‘answers’… the important thing is get it all down on that paper.  Don’t over analyze.

* This is a terrific exercise to use whenever you are faced with unsettling questions or tough decisions.

 

Now, let’s get back to figuring out what you want to do when you grow up.

 

Next Steps:

1. Take the list of all the things you LOVE to do.

2. Now, make a list of what you guess that other people think you are good at?
If you don’t know, why don’t you run a poll. Nothing complicated. Call some of your former or current colleagues.  Let them know you are considering a career change…
Ask a group of friends out for coffee (* My favourite), or send a quick email… (and don’t forget to tell them to check their spam folder).   You get the point!

3. Ask the hard question.  Do you have the skills to support yourself in what you love? 
For example, you may love love love flying, but are you a licensed pilot?

4. Last, do you feel inspired when you do this ‘thing’? This is extremely important! If you are going to put your heart and soul into this endeavour, you need to feel passionate about it… you need to feel alive!  Nothing gives you greater energy than passion!

I’d love to hear from you. Is brain-dumping an exercise you’ve done before? If you have already developed your business, did you know what you wanted to do right away, or did you go through a similar process?

Stay tuned for the next steps…